Business is increasingly challenging, especially for small teams trying to keep up with larger competitors. You might not be able to match them on price or get your products in front of as many people. Your best advantage is that you can give your customers more of a personal touch.
You don’t have a million customers. You’ve got a thousand true fans instead, fans that need the personal attention only a small team can offer.
That makes CRM—customer relationship management—even more important for small businesses. With a small team and a limited budget, you need a tool that can efficiently help you keep track of all your customer details and personalize your interactions with your customers.
Here are the ten best CRMs for small businesses that we found after researching dozens in the category.
What Small Businesses Need in a CRM
Every business has their own unique needs, the things their team needs from a CRM. That’s what makes it tough to say one app from a category is best for everyone, especially in a crowded field like CRM.
Some might need a CRM with more of a focus on deals, while others might need one that focuses more on the tiny customer details. For small businesses, though, all the CRMs we picked are:
- Budget-friendly. Price is always important, especially to small businesses. Each CRM we chose is priced on the lower end of the spectrum (under $50/month per user), with extra points given to those with a solid free version.
- Easy to learn and use. You don’t have time to learn a complex system—or resources for a dedicated team to manage software. The CRMs chosen don’t require you to hire a CRM guru in order to be effective, and are easy for your team to learn and use.
- Customizable. You don’t need to track every interaction and piece of data. Data is good, but too much data can be as much of a problem as too little. These CRMs are ideal for a wide range of uses and adaptable to the often-changing needs of small businesses.
- Plays well with others. A good CRM should never function as an island, especially crucial in a small business where resources are limited. These CRMs work well with various other business software, making them as useful as possible to small businesses.
- Flexible. While larger companies have the luxury of a clear distinction between various roles and departments, small businesses need to be more flexible. Your customer support team, marketing team, and salespeople may all be pulling from the same database—so you want to make sure that the CRM you choose is useful to more than just your salespeople.
- Scales with your business. While you want something that’s simple to use and doesn’t cost an arm and a leg, you also don’t want to be scrambling to find a new CRM if you experience that hoped-for growth spurt over the next few years. The CRM software mentioned is designed to scale with your business for the long term. Scaling includes both staff (users) and number of contacts.
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Best CRM software for small businesses. These cloud-based and software-based crm platforms will help you develop great customer relationships.
For any business, small or large, developing strong relationships with customers is a critical factor for success. Using customer relationship management (CRM) software can help companies organize important data from multiple locations into one convenient interface. The ability to track and analyze every interaction with a customer or prospect increases customer engagement and keeps the customer where he or she belongs – at the center of your focus – and helps you close more deals and win more business.
Research has shown that a properly integrated CRM solution can generate ROI from approximately $2.50 to $5.60 for every dollar invested in the solution. Salesforce, one of the leading providers of CRM software, found that using a CRM solution can increase sales by 29%, salesforce productivity by 32% and sales forecast accuracy by 44%. Today’s competitive landscape is more crowded than ever, and the ability to tailor your engagement Continue reading “Best CRM Software for Small Businesses in 2018”
This dissertation/thesis/research paper seeks to explore the impact that Customer Relationship Management (CRM) has on the retail business industry and how it relates to the key stakeholder in the relationship
This is a sample paper.
This paper seeks to explore the impact that Customer Relationship Management (CRM) has on the retail business industry and how it relates to the key stakeholder in the relationship; the customer. Another aspect covered by the paper is assessing the challenges faced by the industry, and how developments are being undertaken to overcome these.
The ability of customers to influence the policies and strategies of corporations make them the key link for the successful management of a business. It is important that an ideal solution be devised to counter any unexpected changes in trends and the environment.
The implementation of CRM has gained ground in recent years, with stronger competition driving the need to attract customers more vigorously. This paper aims to make a thorough review of various literatures on the subject, before Continue reading “Customer Relationship Management (CRM) in Retail Industry”
2.1.5 Customer Relationship Management CRM Applications and Technology
According to Barton (2002) there is a dynamic shift in today’s Customer Relationship Management CRM marketplace. He categorizes Customer Relationship Management CRM life cycles into two where he said a close butting head has been taking place.
The two life cycles are Client/ Server technology and Web-based, e-customer.
Client/ Server technology lifecycle predominately supports employee-facing CRM systems which are there in helping internal sales, marketing, and customer service personnel. Users of this type of Customer Relationship Management CRM systems may not have their CRM automation software to be web-based from the ground-up (Barton 2002). Example of vendors providing such service is Onyx.
Web-based, e-customer lifecycle is newer to Client /Server technology. This supports more customer-facing Customer Relationship Management CRM systems where customers use the web browsers to access company specific information and services. Barton claims that the increasing availability of these new Web-based tools has helped to accelerate the remarkable growth enjoyed by the Web-based, e-customer lifecycle. Example of Vendors providing this service is Epiphany.
There are various types of CRM solutions which have been shown in figure 2.2 below categorizing these Continue reading “Customer Relationship Management CRM Applications and Technology”
Customer relationship management (CRM) has once again gained prominence amongst academics and practitioners. In this paper, the authors explore the conceptual foundations of CRM by examining the literature on relationship marketing and other disciplines that contribute to the knowledge of CRM.
A CRM process framework is proposed that builds on other relationship development process models. Research issues as well as CRM implementation challenges are discussed in this paper.
Key Words: Customer Relationship Management; Relationship Marketing; CRM Process; CRM Definition; CRM Strategy; CRM Programs; CRM Implementation.
Conceptual framework of Customer relationship management
Developing close, cooperative relationship with customers is more important in the current era of intense competition and demanding customers, than it has ever been before. Customer relationship management (CRM) has attracted the expanded attention of scholars and practitioners. Marketing scholars are studying the nature and scope of CRM and developing conceptualizations regarding the value and process of cooperative and collaborative relationship between buyers and sellers. Many scholars with interests in various sub-disciplines of marketing, such as channels, services marketing, business-to-business marketing, advertising, and so forth, are actively engaged in studying and exploring the conceptual foundations of managing relationship with customers.
They are interested in strategies and processes for customer classification and selectivity; Continue reading “Customer relationship management : Conceptual framework of the CRM”
The CRM Customer Relationship Management Frameworks/Models
A various range of comprehensive Customer Relationship Management CRM models have been developed. The author introduces five of them in this chapter.
2.2.1 THE IDIC Model
The IDIC is described as below (Figure 2.6)
Figure 2.6: The IDIC Methodology ( Peppers and Rogers, 2004)
The IDIC Model has been developed by Peppers and Rogers (2004) According to IDIC model, companies should take four actions in order to build closer one-to-one relationships with customers:
- Identifying who the companies’ customers are and building a deep understanding of them.
- Differentiating their customers in order to identify which amongst them have most value now and which offer most for the future. Besides, the differentiation can allow the companies to devise and implement customer specific strategies designed to satisfy individually different customer need. The clients represent different levels of value to the company and they their needs are radically not the same from the enterprise. According to Peppers and Rogers (2004), the customer differentiation task will involve an enterprise in categorizing its customers by both their value to the firm and by what needs they have.
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